Lori Senecal: Making A Ground Breaking Difference in Advertising

Lori Senecal is the Global Chief Executive Officer for Crispin Porter + Bogusky (CP+B) based in the Greater New York area, and she has been in this position since 2015. In this position, she oversees the firm’s coordination of nine international offices. She also continues to work hard on the firm’s ongoing global development. Since her reign at this company, she has tremendously impacted the culture and business. She has made a globally modern firm that is agile, collaborative, and inventive. With this contribution, Senecal provided international consistency along with a local, strong, and chic market. Senecal’s strong focus and leadership have fueled the firm’s growth and development across geographic locations and disciplines. And as a result, her contributions have made the firm to be recognized as one of the “Creativity Innovators of the Year” in 2016, and she was named as one of the few “Agency Executives to Watch” in 2016.

Her Previous Roles

Prior to being the Global CEO for CP+B, she was the CEO and President for the MDC Partner Network in a report by campaignlive. In this position, she drove the strategic vision by implementing the MDC’s unique model more fully, and by working with the company’s partner firms to increase cross-collaboration and growth throughout the network. Her position before working for MDC Partners included her serving as the CEO and Global Chairman for kbs+. With her as their leader, the company grew tremendously from 250 staff members domestically to more than 900 staff members globally. And as a result of her efforts and talent, her company was recognized as one of the “Best Places to Work in New York City” by Crain. Because of her, the company was also recognized consecutively for three years as being on the list of “Standout Agencies” by Advertising Age. And before this position, Senecal was the President of McCann Erickson, the flagship office of New York, and before that, she was the Global Chief Innovation Officer for McCann World group. Information sourced from Forbes.

Along with all her talent and efforts, she was recognized in 2014 by the Advertising Age as one of the “Women to Watch”. Senecal was also honored in 2013 with the Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards. Additionally, she is an Ad Council Board of Directors’ member. And with her educational achievements, she earned her Bachelor of Commerce (BCom) degree from the McGill University in Marketing & Finance.

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