Amazon Competes With Fabletics in Retail Clothing

When Jeff Bezos created Amazon he was looking for a company that would give people access to a plethora of products. He started with books, but he would move to electronics and a lot of different things. Clothing would be one of these things. That would be the thing that could eventually put him into competition with a company by the name of Fabletics. This has become the company that is connected to a chain of companies started by Adam Goldenberg and Don Ressler. There are other brands like JustFab and FL2 that are also connected to the eCommerce companies from the family of companies started by Adam and Don. People were familiar with what JustFab was doing, and Fabletics would become the company that would build a similar presence in the athletic clothing world for women.

 

Kate Hudson would step forth and manage Fabletics in a way that would give it a greater presence because she was a celebrity. She had the ability to attract customers quickly because she had a face that was recognizable in commercials and print ads. Consumers would then be able to go to the website and build an extension of what Kate Hudson was presenting. She had an active wear line that was created for the Fabletics brand, and she continues to be very active in the design of the clothing that is sold on this website. Kate Hudson is very vocal about her love of the company she co-founded, and she has made it known that she wants to expand the brand on a global level.

 

One of the biggest things that she was trying to do bring this brand to consumers that may have previously considered Amazon as their store for clothing. Kate Hudson has a niche market and she knows that she can compete successfully with Amazon because this company sells everything. In other words, Amazon owner Jeff Bezos does not have the time and the effort to totally focus on customers that are seeking the clothes that are sold on Amazon. Jeff is trying to get as many consumers as he can with as much bait as possible. This is a different outlook from what Kate Hudson has. She has developed a company where her sole focus is women that are in need of athletic clothing for working out. She is not trying to market to men and children. She is not trying to sell anything outside of the lines of athletic clothing. This gives her a specific market that she can promote products to, and that is the reason that Fabletics has been able to soar in a short amount of time.

 

Companies like Amazon sell clothes but there is no one in place to actually promote the clothing line that is sold here. That gives take Hudson an incredible advantage as someone that can promote specifically to the demographic that she is trying to reach. Kate Hudson has really mastered the art of appealing to her target market.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Understanding the Fundamentals of Baltimore’s Property Market with Todd Lubar

Only a handful of realtors foresaw the housing markets collapse in 2008. Those exceptionally smart investors who saw the signs and consequently bet against the loans, at all levels, from the prime to the subprime mortgages levels went ahead to rake in profits ranging in the millions of dollars.

On the wrong receiving end of that upset in the real estate realm where millions of home and property owners not just in places like Baltimore, Maryland but all across the globe eventually. Families woke up to the shock of seeing half of their total investment portfolio erased in the span of a single trading day. Many of these never fully recovered to this very day. But, things have been looking up recently.

Safest Investment Bet

According to yelp, the market is experiencing one of its lengthiest bull runs. No one knows what to expect any more from the money markets. Will there be a market re-correction? If yes, will it make an impact when the interest rate hike by the FEDs only led to the Dow Jones Industrial Average hitting new all highs?

The ripple down effect means the housing markets becomes profitable once more. In Baltimore, over the past two years, house prices have hit their peak values. They are 7% up. The banks are nowadays opening their doors to clients with less than savory credit scores. They’ve relaxed their lending rules and rates, and this has spurred enterprise.

Todd Lubar is a seasoned real estate consultant who was among the few chosen investors who survived the crash of 2008. In fact, Todd Lubar continued to expand and grow his portfolio even in the darkest hour. Mitigated risks and calculated investments are an integral part of the planning deployed by Todd and his team of experts at Legendary Property.

Rules to Buying a House

As a starter, heading out to look for a house alone can be quite a daunting task. There are so many technical aspects involved and one wrong step, and you’re done for. Your money disappears down the drain after you get duped by the fast-talking real estate agents to settle for a house which is in a derelict state and not worth the transaction. It is, therefore, a matter of utmost importance for you to partner up with a credible and experienced realtor at all times.

About Todd Lubar

One peculiarity with Todd Lubar is his willingness to go above and beyond expectations. His clients are a happy lot since working with Todd takes them one step shy of accomplishing their dreams and aspirations of finally owning a house in Baltimore’s quickly rising housing market. The median home prices currently stand at $243K. Todd is an alumnus of the Syracuse University. He runs the private mortgage lending firm Legendary Financial LLC.

Follow him on twitter.

Contact him on his website: http://www.toddlubar.com/contact/

How EOS Helped the Lip Balm Industry go Organic

The lip balm industry was stagnant for decades without any notable innovations in it until EOS lip balm entered the market. Noting that the lack of innovation was an opportunity for a new market participant, EOS set out to find a niche portion of the lip balm market to enter.

The rest of the world had moved far ahead of the current lip balm offerings. Lip balms were created from artificial ingredients sourced from derivatives from the oil refinement process and not at all what many people wanted to use on their skin, even if it was successful in protecting their lips from a depletion of moisture. Customers often post on Facebook that they were always concerned with the sourcing of the ingredients that they used for skin care and were looking for organic alternatives that were all-natural and provided a superior level of protection, even if they were more expensive to obtain.

EOS was able to step into this market segment by offering a superior level of lip balm that was organic and all-natural and did not have the artificial flavor and taste that the competing balms had. They offered superior quality products with better flavors that resembled real natural foods and flavors like vanilla mint and strawberry sorbet, as opposed to the medicinal and original flavors of their competition.  See, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA.

This product sourcing has made a real difference in the minds of customers who have increasingly been buying EOS lip balm products for the superior quality of their ingredients and organically sourced ingredients. EOS has been able to grow their business and become a well known innovator in what has been a stagnant industry. This success has allowed them to branch out into different segments of the personal care market and change their business from a nimble start up to one of the largest and most respected players in the lip balm industry.

The Customer’s Role In The Business According To Marc Sparks

One of the issues that entrepreneurs have to consider is the customer. After all, if the company does not have any customers, then it will very likely close down. However, there is a difference between attracting customers and keeping customers. One of the most important things to remember is that the repeat customer is the one that is going to make the business all of the money.

Therefore, it is important for the company to make sure that the customer has a really good experience. One thing that could happen if one does not try to keep a customer is that the customer can write a bad review and cause other customers to back away from the company.

According to Wikipedia, One entrepreneur that advises people on how to relate to customers is Marc Sparks. Given that he is an entrepreneur that has started a few successful businesses, he knows how important it is that the business has customers to support it.

He advises business owners to take the time to make sure that they are feeling welcome in the company. Therefore, he does everything he can to make sure that the customers that visit his business will think about coming back to the business.

Making the customer happy involves more than just being nice and making sure that they are taken care of. The entrepreneur must also be willing to accept feedback from the customer so that he will be able to adjust his business practices accordingly. For one thing, businesses are here to grow.

Therefore, they have to do everything they can in order to ensure that growth. One of the best ways to grow is by always looking for improvements. Fortunately, customers can help with that. The business owner can think about every suggestion for improvements in their business practices.

Lori Senecal: Making A Ground Breaking Difference in Advertising

Lori Senecal is the Global Chief Executive Officer for Crispin Porter + Bogusky (CP+B) based in the Greater New York area, and she has been in this position since 2015. In this position, she oversees the firm’s coordination of nine international offices. She also continues to work hard on the firm’s ongoing global development. Since her reign at this company, she has tremendously impacted the culture and business. She has made a globally modern firm that is agile, collaborative, and inventive. With this contribution, Senecal provided international consistency along with a local, strong, and chic market. Senecal’s strong focus and leadership have fueled the firm’s growth and development across geographic locations and disciplines. And as a result, her contributions have made the firm to be recognized as one of the “Creativity Innovators of the Year” in 2016, and she was named as one of the few “Agency Executives to Watch” in 2016.

Her Previous Roles

Prior to being the Global CEO for CP+B, she was the CEO and President for the MDC Partner Network in a report by campaignlive. In this position, she drove the strategic vision by implementing the MDC’s unique model more fully, and by working with the company’s partner firms to increase cross-collaboration and growth throughout the network. Her position before working for MDC Partners included her serving as the CEO and Global Chairman for kbs+. With her as their leader, the company grew tremendously from 250 staff members domestically to more than 900 staff members globally. And as a result of her efforts and talent, her company was recognized as one of the “Best Places to Work in New York City” by Crain. Because of her, the company was also recognized consecutively for three years as being on the list of “Standout Agencies” by Advertising Age. And before this position, Senecal was the President of McCann Erickson, the flagship office of New York, and before that, she was the Global Chief Innovation Officer for McCann World group. Information sourced from Forbes.

Along with all her talent and efforts, she was recognized in 2014 by the Advertising Age as one of the “Women to Watch”. Senecal was also honored in 2013 with the Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards. Additionally, she is an Ad Council Board of Directors’ member. And with her educational achievements, she earned her Bachelor of Commerce (BCom) degree from the McGill University in Marketing & Finance.

Click here: http://www.campaignlive.com/search/articles?keywords=lori%20senecal&headlinesOnly=False